Chip Talk > Tescan Transforms with 'The Art of Discovery': A New Era in Science and Technology
Published September 01, 2025
In a strategic move to align with the evolving landscape of scientific discovery, Tescan Group has launched its new global brand platform, "The Art of Discovery." Introduced at the Microscopy Conference in Karlsruhe, Germany, this initiative marks a significant shift for the company, highlighting their commitment to fostering deeper partnerships and delivering innovative, customer-focused solutions.
"The Art of Discovery" is not merely a rebranding; it's a comprehensive repositioning toward an integrated approach that prioritizes customer outcomes over mere technological provision. According to Tescan's Chief Revenue Officer, Sirine Assaf, the transformation focuses on removing barriers between questions and their discovery, reflecting an ongoing evolution in science and technology workflows.
In today's fast-paced scientific environment, speed and accuracy are crucial. Tescan's move towards enhanced automation within its products aims to streamline scientific workflows. New software solutions like AutoSection and TEM AutoPrep PRO demonstrate the company's commitment to reducing the time from instrument purchase to full user capability.
Automation is at the heart of this transformation, enabling faster and more accurate scientific discoveries. Tescan's new brand platform places significant emphasis on intelligent automation, supporting scientists to achieve quicker insights.
Bruno Janssens, the Chief Strategy Officer at Tescan, underscores the importance of deep application expertise and collaboration with customers. This approach allows Tescan to deliver solutions that are not only technologically advanced but also closely aligned with the needs of the scientific community.
Jean-Charles Chen, CEO of Tescan, characterizes this transformation as more than a visual overhaul. It's a strategic repositioning to a solutions-based ethos. By facilitating better-integrated workflows and fostering closer connections with users, Tescan aims to become a trusted partner in scientific progress.
The impact of Tescan's new brand platform is particularly relevant to the semiconductor industry. During the Semiconductor Advanced Inspection and Metrology Forum at SEMICON Taiwan, Hervé Macé, Tescan's Global Business Development Director for Semiconductors, will address the development of new workflows to tackle metrology and failure analysis challenges. This alignment with sector-specific challenges underscores Tescan's proactive approach and strategic foresight.
Tescan's unveiling of "The Art of Discovery" symbolizes more than just a rebrand; it represents a pivotal step towards becoming a comprehensive solutions partner for the scientific community. As the company continues to expand its portfolio with enhanced automation and streamlined workflows, Tescan reaffirms its dedication to empowering discovery and innovation across the globe.
Explore more about Tescan's transformative journey and its implications for the semiconductor industry here.
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