Chip Talk > Chinese Tech Giants Reawaken Nvidia's Prospects with H20 Chip Orders
Published July 16, 2025
Nvidia, a powerhouse in the AI technology landscape, finds itself back in the spotlight as Chinese firms scramble to acquire its sophisticated H20 AI chips. This renewed interest arises amidst a notable thaw in US-China tech tensions, which have historically hampered Nvidia's ability to sell these high-demand products in China. Reuters reveals that the US government is now poised to grant licenses to resume these crucial sales, a move that could reshape Nvidia's revenue landscape.
The United States' tight control over AI chip exports was chiefly influenced by national security concerns, aiming to keep cutting-edge technologies out of potentially adversarial hands. Nvidia's H20 chip, lauded for its advanced capabilities, was among the restricted items. Nvidia estimates that these restrictions have put a substantial dent in its earnings, calculating revenue losses around USD 15 billion due to the inability to access the Chinese market.
Despite these challenges, Nvidia has not retreated. Instead, the company's strategy includes developing a new model, the RTX Pro GPU, tailored to comply with export restrictions and still serve China's evolving AI needs. The RTX Pro is designed for digital twin AI uses, particularly in sectors like smart manufacturing and logistics.
Historical data underscores China as a vital market for Nvidia, with revenues from this region accounting for approximately 13% of the company's total annual sales. This revenue stream has been at risk since the H20 ban took effect, but with new licenses imminent, Nvidia could see a significant recovery in its financial performance.
National AI researchers and top companies like ByteDance and Tencent are keen to integrate Nvidia's technology, despite alternative local solutions. The preference for Nvidia lies in its robust computing platform known as CUDA, which remains unmatched by local competitors such as Huawei.
The reverberations of this development extend beyond Nvidia. AMD, another major player in the AI chip sector, has similarly initiated steps to obtain US government approval to resume exports of its MI308 chips to China. Both companies have seen positive reactions in the stock market, with shares jumping significantly in anticipation of resumed business activities with Chinese tech giants.
While Nvidia's potential to regain traction in China is a significant milestone, it is also a barometer for broader shifts in international tech trade policies. These evolving dynamics are critical for stakeholders across the semiconductor supply chain.
He Hui, research director of semiconductors at Omdia, notes the intricate dance companies must perform to maintain supply chain integrity amidst lingering geopolitical uncertainties. Chinese firms are thus likely to diversify their technology sources, fortifying against future disruptions while still engaging with premier global players like Nvidia wherever possible.
The announced relaxing of the H20 chip ban is not just a business success story for Nvidia, but also a symbolic gesture of improved diplomatic relations and a step towards alleviating some barriers that have long plagued international tech trade. Moving forward, Nvidia's approach in China could redefine its strategic positioning, not only in Asia but globally, reinforcing its status as a leader in AI chip innovation.
In conclusion, the resumption of H20 AI chip sales in China epitomizes a significant recovery for Nvidia, aligning with potential diplomatic thawing and reinforcing the importance of strategic market flexibility in managing international business relations. This development may very well pave the way for renewed technological collaborations on a global scale.
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